Meat and Livestock Australia and Melbourne University have tied to take out top honours at tonight's Australian Marketing Institute Awards.
The two organisations were both recognised for the marketing program of the year, with the MLA being honoured for its 'Most Successful Lamb Campaign Ever' and Melbourne University for 'Revitalising a 160-year-old brand' work.
Both campaigns were acknowledged for their innovative approach in delivering brand awareness amongst consumers.
Marketing veteran and current non-executive director for Woolworths, AMP, Australia Post and Nine Entertainment, Holly Kramer, was presented with the Sir Charles McGrath award, recognising her significant contribution to the field of marketing through her comprehensive and diverse career.
This year's awards saw 120 judges assess 215 entrants across 28 categories and awarded 61 national and state winners.
Andrew Thornton, chair of the AMI said: “These awards recognise and celebrate excellence in marketing at both an individual and organisational level.
“The quality of the entries and the spread of award winners is testament to the fact that the marketing profession in Australia is in a very healthy state”.
See the full list of winners below:
Brand Revitalisation – Meat & Livestock Australia, Turning the corner on a 40-year decline
Consumer Acquisition Marketing - Fairfax Media, Independent news for independent thinkers
Consumer Research Insights – Affinity, Driving into data for Narellan Pools
Consumer Retention/Loyalty Marketing – Qicgre, Kids day out series – Woodgrove
Content Marketing – Symbio Wildlife Park, Meet out family campaign
Corporate Social Responsibility – Curtin University, Humans of Curtin campaign
Creativity in Brand, Product or Service Marketing (New or Brand Extension) – Atomic 212 – Lucy the robot
Customer Experience Marketing – Canberra Centre, A light touch
Education – The Univeristy of Melbourne, Revitalising a 160 year–old brand
Experiential, Sensorial and Internal Employee Marketing – Knight Frank Australia, Chill out with us
Financial Services Marketing – 303 Mullenlowe Perth, The power of &
Innovation in Product/Service – NRMA Insurance, Saferhomes.com.au
Integrated Marketing Communications – Meerkats the Brand Leadership Company, A natural silence
Marketing Communications: B2C AND B2B – Meat & Livestock Australia, The most successful lamb campaign ever
Marketing Data & Business Analytics – Mercer, The power of Mercer edge
Marketing On A Shoestring/Small Budget – Sprout and Agentur, Territory taste festival
Marketing Team Of The Year – Taylors Wines, Live better by degrees with Taylors Wines
Mobile Marketing – BCM and Citysmart, Reduce your juice
Public Sector Marketing – Fire & Rescue NSW, Winter re safety campaign, Keep looking when cooking
Social Marketing & Social Change/ Non-Profit Marketing – BCM, Mates Motel
Social Media and Digital Marketing – Crown Resorts, Aussie millions 2016 social media
Sponsorship Marketing – La Trobe Univeristy, Thoughtography: how your mind sees arts
Tourism Marketing – South Australia Tourism Comission, Network SA
Marketing Program of the Year Award – MLA & Melbourne University
Certified Practising Marketing of the Year Award - Nicolle Jenkins, Managing Director, The Hub Marketing Communications
Future Leader Award – Rosie Anderson, Marketing and Communications Consultant, Mercer
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