MKR scoops 1.6m audience; Seven Year Switch down on last year

Daisy Doctor
By Daisy Doctor | 18 April 2017

The new season of Channel Seven's reality show Seven Year Switch launched to an audience of 618,000 last night, down on its 2016 first series debut episode which attracted 858,000 viewers.

ABC’s John Clarke special topped Seven Year Switch with 995,000 viewers.

However in good news for the Channel Seven, its My Kitchen Rules (MKR) show which aired just before, pulled an audience of 1.6 million, one of the show's largest this year. Last night's MKR saw the show's least favourite couple Josh and Amy pack their bags after foolishly marinating crab in a white wine solution prior to cooking it.

Seven Year Switch sees couples on the brink of break-up and puts their marriages to the test. Each partner is matched to a compatible person from another couple in crisis, who they live with for two weeks.

Meltwater, a media intelligence company which creates sentiment graphs based on online discussions, took a look at 
social sentiment for Seven's Seven Year Switch and MKR and found both showed a negative response overall, possibly to do with audiences criticising the shows' contestants.

Seven Year Switch:

SYS

MKR:

MKR sentiment

Seven has bolstered its ' reality relationship' content for 2017, echoing Nine's slate which featured Married At First Sight; a show which continually drew in huge audiences throughout this year's season.

Seven continues to dominate total daily share with a 29.3% share. ABC is on the rise with 13% while Ten’s main channel continues to fall behind with only 9.8% share.

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