As part of International Women's Day 2021, AdNews is celebrating women in the industry. Here, Mindshare CEO Katie Rigg-Smith reveals three intentions she lives by as a leader.
It will be eight years next month since I took the helm of Mindshare Australia and NZ.
There are so many inspiring women running agencies now, but at the time there were no other female CEOs and my appointment was met with a lot of industry discussion.
I remember feeling daunted at not only being CEO but also what it meant to be a female CEO and theexpectations on me.
I sought counsel from one of my best friends and shared with her how big the challenge seemed to not only navigate the role of CEO but to do that in a way that would hopefully inspire other women.
She put it very simply and told me there is no big challenge. You are in a position of privilege and through your actions you can make a big change. All you need to do is set yourself a few clear intentions and hold yourself to account.
So I sat down and wrote three intentions that I have continued to hold myself to for the past eight years.
2) Champion equality of pay and opportunity
Not all women feel comfortable in asking for a pay-rise or promotion. But I don’t believe telling women to be more assertive about it is necessarily the solution.
The onus is on us all as leaders to make sure there is equality, and do the right thing by our people, not just when someone vocal bangs the drum.
Even if it is in the moments behind closed doors where no-one else will know. Doing the right thing isn’t about getting praised for it, it’s about doing the right thing. I’ve always loved the maxim ‘Be the kind of woman who fixes another woman’s crown without telling the world it was crooked’.
It sums up why we should all do right by each other.
That even when the challenge for equality feels bigger than all of us, we can make a huge difference as individuals in our day-to-day actions and the standards we won’t walk past.
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