Menulog delivers new partnerships with Rabbitohs and CommBank

Paige Murphy
By Paige Murphy | 25 May 2020
 

Homegrown food delivery service Menulog has made a commitment to supporting its community through a number of financial initiatives and new partnerships.

Sydney NRL club, South Sydney Rabbitohs, has announced its first Official Foody Partnership, with Menulog signing as an associate partner of the club for the 2020 season.

Menulog marketing director Simon Cheng says as Rugby is a real passion for many Australians and a pastime best enjoyed with good food, supporting the NRL and the Rabbitohs was a natural fit.

“We’re really proud to announce this partnership and to extend our support to the South Sydney Rabbitohs as their official foody partner coming into the much anticipated season relaunch," Cheng says.

“Menulog has a long history of partnering with local businesses, having launched in Sydney in 2006, and so the alignment with the Rabbitohs and the opportunity it gives us to further support the community is really exciting.”

Rabbitohs CEO Blake Solly says the club is looking forward to working with one of the nation's biggest brands to bring new offers to its 30,000 members.

“Menulog have done a fantastic job to become one of Australia’s leading home delivery businesses over the past 14 years. Our goals are aligned – the Rabbitohs and Menulog want to assist and support Members and the community," Solly says.

“With no crowds able to attend games at the moment, there is no better way to re-launch this season than to jump on Menulog, order a meal for you, your family or your mates, and settle in to watch the mighty Rabbitohs take on the Roosters next Friday night, followed by the Melbourne Storm on Friday-week."

Fans will get their first taste of the partnership on Friday, as South Sydney run out with a little extra “Menulog green” on their shorts, along with the now super-green Rabbitohs mascot, Reggie the Rabbit.

Cheng says Menulog aims to make the at-home experience even better, offering 25% off for all 30,000 Rabbitohs members to help them enjoy the first game back.

“We know that food orders increase, on average, 20% around major game days and so we thought what better way to launch this partnership to fans than by giving members an even bigger discount off their foody favourites," Cheng says.

Data shows the most-loved foods to enjoy while watching footy at home are pizzas, burgers and wings, however cuisines on the rise include chicken and barbeque.

While Sydney-siders are some of the biggest sports-lovers, orders increase across the country around sporting events.

Menulog and South Sydney Rabbitohs will partner for the full 2020 season, with the view to build the partnership long-term.

The home delivery service has also partnered with the Commonwealth Bank of Australia (CBA) to offer eligible customers cashback via a CommBank app feature CommBank Rewards.

The initiative is off the back of new research commissioned by the bank, which found the most notable shift in consumer spending habits is in the food and drink category.

“CommBank Rewards is designed to give customers relevant and personalised offers for what they regularly spend their money on," CBA executive general manager everyday banking Kate Crous says. 

"As Aussies continue to stay home during this period a big part of their daily life is around meal time, and accessing food safely and easily by ordering online.”

To support customers and drive more business for local restaurants, CBA and Menulog will offer CommBank Rewards customers $15 cashback when they spend $30 or more using their CBA credit or debit Mastercard when they activate and redeem the offer.

“We know that during this time, restaurants, cafes and businesses are having to adapt their operations in line with changing government guidelines, while customers are choosing to spend more time at home to keep safe," Cheng says.

"This is why we look forward to introducing initiatives like this, so that our partnership with CBA can help give back to the community by enabling customers who rely on services such as ours, to discover their new local eateries and support local businesses.”

The research also revealed the top changes in consumer behaviour, which included significant increases in Australians using contactless payments (46%), cooking meals from scratch (42%), spending time unwinding and slowing down (42%), and shopping online (27%).

These preferences were further reinforced in how CBA Mastercard customers actually shopped.

In the four weeks to May 9, these customers increased the number of online takeaway and food delivery purchases by 52% over the same time last year.

Similarly, the number of online grocery purchases increased 37%, with purchases at liquor store increasing 72%.

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