Melbourne Cup draws 2.7m on TV and record digital audience

Arvind Hickman
By Arvind Hickman | 8 November 2017
Rekindling edged out Johannes Vermeer to win the 2017 Melbourne Cup.

Seven's broadcast of the Melbourne Cup was watched by 2.7 million people, including a peak of 1.9 million metropolitan viewers, and a record number of viewers online.

This is less than the 2.1 million metro viewers that tuned in last year but part of the decline can be explained by a huge lift in digital audiences.

Coverage of the race on digital reached 850,000 on Seven's Horse Racing Facebook page while half a million video views were recorded across Facebook and Twitter.

The Melbourne Cup coverage had an average audience of 915,000 across the seven-hour coverage.

There were 10.9 million streamed minutes during the coverage, which is up 64% on 2016, and 350,000 concurrent streams during the race, which is 22% up on last year.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

comments powered by Disqus