Every holding company is grappling with how to integrate disciplines and capability across their business to serve the changing needs of clients. WPP calls it 'horizontality'. For Publicis it's the 'one strategy'. For Havas - it's the 'village'.
It’s been two years since Havas united its creative, media and PR offerings under one roof to become the Village. Since then, the agency has picked up new clients including Kia, Moet Hennessey, Swarovski, SunRice, Sydney Airport and Primary Health Care.
The Village model now provides 15% of the group’s total revenue, which is likely to increase as clients lead the discussion around the convergence of media and creative and demand more collaboration from their agencies.
“We were the first movers in this space when we launched Havas Village and the market wasn’t necessarily ready for it,” admitted James Wright, COO of Havas creative and CEO of its PR arm, Red Agency.
“But now the market is coming very strongly towards us because there is a demand for full service coming from clients, and we are already set up,” Wright said. “It’s coming into focus for certain types of clients, and other clients will get there over time.”
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