Medium Rare wins Foxtel Magazine

Sarah Homewood
By Sarah Homewood | 15 June 2015

Content agency Medium Rare will now produce the Foxtel Magazine after a comprehensive tender process.

Bauer's customer content arm was previously responsible for the business and Medium Rare’s publishing and advertising sales services will commence with the September 2015 issue.

Foxtel’s general manager communications Rhonda Dawson said: “Foxtel is home to the best in entertainment from Australia and around the world, and our magazine plays an important role in keeping our loyal customers informed about the wide range of channels and programs, services and ground-breaking broadcasting innovations.

“In Medium Rare we have chosen a partner who will help us evolve our publication in what is a very dynamic media environment.”

This is the second title Medium Rare has scooped from Bauer, with Qantas choosing to shift its business earlier this year.

Gerry Reynolds managing director for Medium Rare said the business is delighted to be associated with one of Australia’s most progressive media companies.

“We very much look forward to offering Foxtel's subscribers a better entertainment experience through inspiring and engaging content, and providing advertisers with opportunities to reach a highly engaged audience.”

Medium Rare is a joint venture with NewsLifeMedia, the lifestyle arm of News Corp Australia.

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