MediaCom's new proposition ‘See the Bigger Picture’

Chris Pash
By Chris Pash | 21 January 2021

MediaCom has unveiled its new agency proposition -- the network will help clients See the Bigger Picture.

The media agency will help identify and maximise new areas of growth for brands to increase return on marketing investment.

This agenda will be achieved through an evolution of the agency’s "Systems Thinking" philosophy, powered by products and technology which will integrate with the wider WPP and GroupM offering. It will include a greater focus on capabilities in data, analytics and content relevance.

The sum of these will provide MediaCom’s clients with a comprehensive understanding of marketing impact, from performance marketing to long-term brand building campaigns performance.

This announcement follows Nick Lawson’s appointment as Global CEO in July and coincides with a new visual identity, the agency’s first in 30 years and an evolution of its previous branding.

“The change in the world around us is accelerating," says Lawson.

"This new landscape offers many business opportunities for brands who think about their marketing activity holistically. We believe our new proposition – taking a step back and seeing the bigger picture – can have a significant impact on our clients’ return on marketing investment.

This new offering is one I believe only we can deploy; it is rooted in the Systems Thinking approach we have spent six years refining and will be delivered through our unique People First, Better Results culture."

Willie Pang, the AUNZ CEO of MediaCom, wrote on LinkedIn: "Exciting news from our little corner of the world. MediaCom is transforming to meet the needs of brands and organisations the world over. We've kept the beloved MediaCom pink but under the skin, the engineering is next level. Can't wait to unveil our wares over the coming weeks."

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion and 8,000 staff in 125 offices across 100 countries.

Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

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