MediaCom Melbourne has appointed Carat London's Luc Meritan as group business director for its content and connections planning division.
Meritan has 11 years experience in media agencies, working across FMCG giant Mondelez, with particular focus on integrating econometric modelling with planning.
He will report to MediaCom Melbourne general manager, Anny Havercroft and be responsible for designing and implementing the digital acceleration agenda for key clients.
Havercroft said: “We’re excited to have someone of Luc’s experience and calibre join our agency. His background in digital and data analytics grounded in connections planning positions him well to lead our clients in delivering effective and progressive work.”
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