Media Wrap: Ten eyes off live streaming but not just yet. Is Turnbull finally set to move on the reach rule?

Sarah Homewood
By Sarah Homewood | 9 November 2015

Nine to name new CEO

The Australian is reporting that the Nine Network could name David Gyngell's replacement as soon as today. The paper tipped that Gyngell's replacement would be Hugh Marks, with Marks said to be taking on the role as soon as the appointment is announced to the ASX, with directors eager to embed the executive as soon as possible in anticipation of a change in the media concentration and ownership laws.

Is Turnbull finally set to move on the reach rule?

Also in The Australian, media reform is said to be well and truly on the agenda with cabinet said to be discussing the issue this month, with Malcolm Turnbull poised to abolish the population reach rule and television license fees in the current parliamentary term.

Ten eyes off live streaming but not just yet

Ten hasn't jumped in to the streaming game with both feet just yet, but that doesn’t mean it's not ready. Ten's chief digital officer Rebekah Horne told The Australian Financial Review the demand for live streaming all of the free-to-air broadcaster's channels wasn't there yet and the cost associated with jumping in now wasn't justifiable. "What we've seen in terms of the numbers coming back, it's certainly not a developed market as of yet. Our view, is we're ready to go, we'll expand on what we already do when we see that market develop," Horne said.

NBN makes marketing push

The NBN has launched the next instalment of its marketing campaign in order to continue to drive subscriber numbers. While the ads will run in metro cities, the push will mainly focus on regional areas that get access to the NBN. The NBN's executive general manager for brand and marketing Kent Heffernan told The AFR: “It's not a national campaign that everyone is going to see, but certainly in those areas that are ready, they'll definitely be seeing the ad come to life." In terms of spend, 90% of the budget is being spent on media, while 10% went into production of the ads.

Seven set to win the ratings year

Also in the AFR, Seven is set to come out on top of the 2015 free-to-air ratings for a ninth consecutive year, however the Nine Network will again win in the key demographics as Seven's audience skews a little older. With three weeks remaining before the survey closes Seven can already claim victory in total viewers, even though its prime-time share slid 1.2 percentage points to 29.3%.

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