Media Wrap: Foxtel planned Ten takeover | Google targets youth viewers | Nine eyes outdoor

By AdNews | 15 September 2014

Foxtel planned Ten takeover

Foxtel considered moving into the free-to-air television space through a join takeover of Ten, The Australian Financial Review reports. The pay television group was working with a US private equity firm for the bid to win a 10-20% stake in Ten, however disagreements over price and structure put a halt to the agreement.

Google targets youth viewers ad-spend
Google is looking to recreate youth-oriented TV, in a move which will see it target at least $300 million in TV advertising revenues from traditional broadcasters, The AFR reports. Some media buyers are saying Google is eyeing up 10 to 20 per cent of the $3.5 billion TV ad market with its YouTube “Preferred” project, which will guarantee access to the top 5 per cent of channels for top-spending advertisers.

Nine eying outdoor media move

Nine Entertainment Co. is mulling a move into the outdoor media market, according to the Australian Financial Review. Chief operating officer Simon Kelly signalled his interest in an interview in new York. APN Outdoor and Ooh! Media's private equity owners are thought to be preparing to sell and there could potential be IPO's later this year.

Advertising was News's chief concern: Clarke
News Corp Australia's chief executive Julian Clarke has said that the advertising structure of the company was his chief concern when he took over at the helm a year ago, in an interview with The Australian. Clarke said decentralising News Corp's advertising model had an immediate effect on its revenue and that the company is "out of the fog".

ABC war crimes claim “totally inappropriate”
Also in The Australian, Veterans Affairs Ministers Michael Ronaldson has spoken out over an ABC report claiming Australian service personnel had committed war crimes in World War I, calling the broadcast “insensitive and totally inappropriate.” The RN Breakfast program made the allegations last week in a report broadcast on the centenary of the battle of Bitapaka.

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