Media wrap: Fifield's reforms face senate hurdles; Todd Sampson invests in social start-up

Arvind Hickman
By Arvind Hickman | 7 March 2016

Fifield's reforms face senate hurdles

The Turnbull government's media ownership regulation faces hurdles in Senate with only two crossbench senators committing support for the reform package, Fairfax Media reports.

West Australian senator Dio Wang and NSW senator David Leyonhjelm are expected to vote in favour of the reforms brought forward by Communications Minister Mitch Fifield last week to remove the reach rule and two-out-of-three rule - laws that prevent media companies from owning too many media formats in a market and broadcasting across Australia.

Greens senator Scott Ludlam is concerned the bill's focus was too narrow while Labor has expressed concerns about the two-out-of-three rule. The other senators are considering their positions.

Nine wins memo ruling in case against WIN

WIN Corporation has been asked to hand over private board communications that could put its court case against Nine Network over online streaming on shaky ground, the Australian Financial Review reports.

The documents relate to written communications to chief executive Andrew Lancaster, WIN's lawyer Shirley Brown and other board members between last October and 9 February this year.

Tomorrow, WIN will seek an interim injuction to prevent Nine from streaming content ahead of final hearings that begin on 13 April.

Todd Sampson invests in social start-up

Former Leo Burnett boss, Todd Sampson, has put his weight behind social media start-up, Visual Amplifiers, The AFR reports. This would be the third board role Sampson has taken on, after he took up seats on the Qantas and Fairfax Media board.

Visual Amplifiers is a company that matches high-profile consumer brands with Instagram influencers, with Sampson telling the AFR: “I love the changes that are happening in the digital space, I love the way its knocking our structures down and I want to be a part of that."

Sampson has more than 94,000 Twitter followers, said Vamp taps into the holy grail of marketing: word of mouth. "You have to say word of mouth has been and still remains arguably the most powerful form of marketing that exists," he told The AFR. "It's just been amplified by social media and all the different channels that entails and then again by visual media."

Nine hits record ratings low

Nine has reported it's worst start to a ratings year with 25.5% of the metro share as of Friday, The Australian reports.

This is due to the success of Seven's My Kitchen Rules as well as underperfoming shows Australia's Got Talent and The Farmer Wants a Wife.

My Kitchen Rules has gone from strength to strength, with one show attracting an audience above two million viewers.

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