AdNews’ Media Summit kicks off on 19 May with a top line of the industry’s smartest thinkers.
In the clip below you can check out a taster of the Media Summit, with AdNews editor Rosie Baker and Ferber discussing the biggest changes in the digital landscape, including consumer fragmentation, programmatic and creativity, the future of TV and an all-screen trading world.
On the subject of TV Ferber says: “The biggest change and the future of television is that we will no longer look at the TV as a device in the living room or bedroom, but we will refer to TV as the content we consume across multiple devices. So TV will refer to sight, sound and motion creativity.”
The Future of Media
How will media be bought and transacted in the next few years? What will the role of the agency look like in an increasingly data-led automated industry? Does there need to be major change in the structure of how agencies operate?
The Investment Landscape
Where is the money going? Will digital advertising continue its rapid march and displace traditional media as the dominant channel? How is the paid, owned and earned ecosystem evolving and what platforms should brands invest in?
Obsession and Fear = Creative Edge
Is obsession and fear the only way to be truly creative in a digital world? What will be the key to success in creating brilliant creative experiences? How should brands approach the need to be edgy, different, and across new channels?
The Digital Reality Check
The rise of programmatic and data-driven advertising has quickly transformed how all players in the industry engage with consumers. Adblocking and viewability are hitting the headlines. What are the real threats to the digital world?
The Collision of Digital and Television
Digital is the new television and it wants those TV ad budgets. How will desktop and mobile video challenge the largest screen in the home? Will programmatic software take a hold in the linear television market, and what threat does the SVOD market provide? Can the TV networks navigate their way through a fragmented landscape and manage the Internet video boom?
Danny Bass is also speaking at the Media Summit. Check out this video of him speaking on the complexity of media.
Other Media Summit speakers, including Dr Karen Nelson-Field and Steve Coll, will debate the biggest topics in media, advertising, marketing and creativity. Don't miss it, buy tickets here. Buying five tickets or more earns you a discount.
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