Media Lions Shortlist: Coke's #ColourYourSummer, Canon 'Shine' and Optus 'Clever Buoy'

By AdNews | 23 June 2015

Australian campaigns have been shortlisted in 13 categories for the Media Lions with Canon, Coca-Cola and Public Transport Victoria listed in two categories each.

Coca-Cola's #ColourYourSummer campaign by Ogilvy&Mather Sydney and UM Sydney has been nominated in the Use of Integrated Media and Use of Mobile Devices categories.

Also in the Use of Integrated Media category is Canon's 'Shine' campaign by Leo Burnett Sydney which is also a finalist in the Use of Digital Content category.

Public Transport Victoria's 'Donation Posters' campaign by GPY&R Melbourne also appears in the shortlist twice, in the Use of Outdoor and Charities sections.

Fresh from winning a Gold Lion in Mobile, Optus's 'Clever Buoy' campaign by M&C Saatchi is shortlisted in the Use of Other Digital Platforms category. M&C Saatchi's 'Play With Yourself' campaign for The Blue Ball Foundation is also shortlisted in the Use of Branded Content and Sponsorship category.

Other campaigns in the running include VML Sydney for its 'Blackspot Beacons' campaign for Transport NSW, DDB Sydney for '#MacItBetter' from McDonald's and Saatchi & Saatchi for its 'Penny the Pirate' campaign for OPSM.

GPY&R Brisbane is nominated in Use of Mobile Devices for 'Melanoma Likes Me' for Melanoma Patients Australia, after yesterday picking up Silver and Bronze Lions in Promo and Activations.

Whybin\TBWA Sydney's 'NZDronie' campaign for Tourism New Zealand, which just picked up a bronze in the Mobile category' is also shortlisted for Use of Events and Stunts.

This year the Media Lions received 3179 entries to the awards.

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