Media Buzzword Syndrome – health alert

Pippa Chambers
By Pippa Chambers | 21 May 2015

Watch this Government announcement and prevent the spread of Media Buzzword Syndrome (MBS).

Buzzwords are big business. Ahead of the Media Summit (22 May) we thought we'd share some insights so you can get behind the lingo on the big day.

Understand what they really mean and what 30 industry leaders from the media, marketing and advertising sector are really doing across technology, media, content and customers.

If you lucked out on getting your hands on a ticket, make sure you follow the #MediaSummit15 hashtag across social.

The campagin was created for the AdNews Media Summit by GPY&R.

Two of Australia’s top marketers, Telstra’s Joe Pollard and Qantas’ Olivia Wirth, are joining forces for a double keynote address at the AdNews Media Summit on May 22.

It will be the first public address for Pollard, Telstra’s managing director, marketing and media, since taking over running the country’s largest marketing operation and growing media interests from Mark Buckman in November.

Wirth and Pollard are joined by a stellar line-up of 30 industry leaders including Shine Entertainment’s CEO Mark Fennessy, Citi’s director of equities research for media and telecoms, Justin Diddams, Ministry of Talent’s Roxy Jacenko, Tourism Australia’s CMO Lisa Ronson, Quantium director Tony Davis and Deloitte Digital director, Peter Bonney. A long line-up of media and agency CEOs also feature this year.

The Media Summit will deliver a rare “whole of industry” perspective on the media and marketing industry’s entire value chain, from content creation, paid media, growing budgets for brand-owned channels, a panel session on technology and platforms and an important session for media sales teams and agency traders called New World versus Old World.

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