McWhopper dominates at Award

Rachael Micallef
By Rachael Micallef | 30 May 2016

Y&R New Zealand has been named Agency of the Year at the 37th Award Awards, with its McWhopper work for Burger King picking up nine gold pencils.

The agency won the most gold pencils of the evening, scoring across PR, direct marking, digital, creative innovation, promotion and experiential, and branded entertainment and content categories.

McWhopper was also named Best in Show at the awards.

M&C Saatchi picked up five gold for its Game of Balls campaign for the Blue Ball Foundation, while GYP&R Brisbane and Melbourne won four gold pencils largely for its Melanoma Likes Me campaign.

Network of the Year was awarded to BBDO, Client of the Year to Burger King and Production Company of the Year to Revolver/Will O'Rourke.

Creative of the Year, which is given to the most prolific entrant, went to Simon Vicars from Colenso BBDO.

Award chairman Wilf Sweetland says: “For the second year running, 32 gold pencils have been awarded - a figure which bears testament to the outstanding level of talent in the Asia Pacific region.

“This is an exciting year for the Award Awards as we join forces with Semi Permanent festival of creativity and design for the first time, and we are delighted to be sharing such an impressive showcase of creative work from our industry.”

Winners: 
Agency of the Year – Top 5
1) Y&R New Zealand
2) Colenso BBDO
3) M&C Saatchi Sydney
4) Leo Burnett Sydney
5) Leo Burnett Melbourne

Production Company of the Year – Top 5
1) Revolver/Will O’Rourke
2) Goodoil Films
3) FINCH
4) Flying Fish
5) The Sweet Shop

Client of the Year – Top 5
1) Burger King
2) Mars Australia and New Zealand
3) Blue Ball Foundation
4) Wellington Zoo Trust
5) WWF - Australia

Network of the Year – Top 5
1) BBDO
2) Y&R
3) Leo Burnett
4) DDB
5) M&C Saatchi

Creative of the Year
Simon Vicars
Agency: Colenso BBDO

Best in Show
Title: McWhopper
Agency: Y&R New Zealand
Client: Burger King / Peace One Day

Gold Winners

Category: Film and Video
Subcategory: Television Commercial, Individual – Over 30 seconds
Title: Richie's BBQ
Agency: The Monkeys
Client: Meat & Livestock Australia

Category: Film and Video
Subcategory: Television Commercial, Individual – Over 30 seconds
Title: Deng Adut
Company: FINCH
Client: Western Sydney University

Category: Film and Video
Subcategory: Charity, Individual. Any Length
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation

Category: Integrated Campaign
Subcategory: Integrated Campaign
Title: Brewtroleum
Company: Colenso BBDO
Client: DB Breweries

Category: Poster and Outdoor
Subcategory: Interactive and/or Moving Outdoor, Individual
Title: Unforgotten Soldiers
Company: DDB Group New Zealand
Client: SKY TV - History Channel

Category: PR
Subcategory: Best Integrated Campaign Led by PR
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day

Category: Radio
Subcategory: Production In Radio, Individual
Title: Meet the Locals - Meet the Alligators
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust

Category: Radio
Subcategory: Production In Radio, Individual
Title: Meet the Locals - Meet the Bears
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust

Category: Radio
Subcategory: Production In Radio, Individual
Title: Meet the Locals - Meet the Fire Ants
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust

Category: Direct Marketing
Subcategory: Direct Response Advertising, Individual
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day

Category: Direct Marketing
Subcategory: Direct Response Advertising, Individual
Title: Reverse April Fools’
Company: DDB Group New Zealand
Client: BMW

Category: Direct Marketing
Subcategory: Charity, Individual
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation

Category: Direct Marketing
Subcategory: Charity, Individual
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia

Category: Direct Marketing
Subcategory: Integrated Solutions
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day

Category: Direct Marketing
Subcategory: Digital Direct Response, Individual
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day

Category: Design
Subcategory: Integrated Design
Title: Just
Company: Leo Burnett Sydney
Client: WWF - Australia

Category: Design
Subcategory: Innovative Typography, Individual
Title: The Underwater Billboard
Company: Clemenger BBDO Sydney
Client: Keep Australia Fishing

Category: Digital
Subcategory: Digital Campaign - Business to Consumer
Title: Great Chinese Names for Great Britain
Company: Ogilvy Beijing
Client: Visit Britain

Category: Digital
Subcategory: Digital Campaign - Business to Business
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day

Category: Digital
Subcategory: Mobile - Other
Title: PEDIGREE Found
Company: Colenso BBDO
Client: MARS

Category: Digital
Subcategory: Online Film - Charity
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation

Category: Digital
Subcategory: Social Media, Charity
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia

Category: Creative Innovation
Subcategory: Conceptual Innovation
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day

Category: Promotion and Experiential
Subcategory: Best use of Experiential Marketing in a Promotional Campaign
Title: Brewtroleum
Company: Colenso BBDO
Client: DB Breweries

Category: Promotion and Experiential
Subcategory: Best New Product Launch and Re-Launch or Multi-Product Promotion at Retail
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day

Category: Promotion and Experiential
Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia

Category: Promotion and Experiential
Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation

Category: Branded Entertainment & Content
Subcategory: Use Generated
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day

Category: Branded Entertainment & Content
Subcategory: Charity
Title: Living Memories
Company: Y&R New Zealand
Client: Brake

Category: Branded Entertainment & Content
Subcategory: Entertainment - Charity
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation

Category: Branded Entertainment & Content
Subcategory: Experiential - Installation
Title: Unforgotten Soldiers
Company: DDB Group New Zealand
Client: SKY TV - History Channel

Category: Creativity for Good
Subcategory: Advertising & Marketing Communications
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia

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