McDonald's packaging overhaul set for Australia

Sarah Homewood
By Sarah Homewood | 15 January 2016
McDonald's new packaging. Credit: McDonald's

McDonald's global packaging overhaul is expected to come to Australian shores in February, with the fast-food giant updating its bags, cups and lettering.

AdAge first revealed the packaging update, however it was unclear when the roll-out would reach Australia.

A spokesperson told AdNews the new packaging featuring big bold lettering and a variety of colours will be launching next month.

The design process saw several agencies travel from around the world to London in order to work together on the concepts. The agencies that worked on the designs are Leo Burnett Germany; TBWA US; DDB Hong Kong; Creata Australia; Boxer UK; and Forpeople UK.

The final design was worked on by the brand's packaging agency Boxer, with the new packaging aiming to be a “billboard for the brand,” according to McDonalds.

The new packaging kicks off a big year for McDonald's Australia, with the brand currently without a CMO after it was announced Mark Lollback is taking up the top job at GroupM locally.

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