McCann Sydney has picked up Microsoft Australia, working on brands such as Windows 10, Surface and Xbox, after winning the business as part of a global pitch.
As a result of the move, work will transfer from the Singapore hub to the Sydney office, with more projects to be delivered in coming months.
Globally, IPG Mediabrands has held the account since last year.
In addition, the agency has won work with cold-pressed juice manufacturer Botanica, available through Harris Farm Markets.
McCann Sydney managing director Adam Lee said the new business is part of greater momentum at the agency which has seen its media planning and buying arm generating 15% of the agency’s revenue.
“ It’s exciting times at McCann with existing clients experiencing growth and new clients coming on board,” Lee said.
“We are particularly proud to be welcoming great brands such as Microsoft and Botanica into the McCann family, and we look forward to doing great work with them that can make a difference.”
In addition, the agency is about to unveil a new campaign for Charles Sturt University.
“We are also proud of our early work on Charles Sturt University, which is another great example of clients choosing to use McCann for all their core communications deliverables, including media,” Lee added.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org