Digital marketing managers are likely to enjoy a significant pay rise this year, according to research from Roberts Walters.
The annual survey salary predicts digital marketing managers in Victoria are likely to see a $40,000 salary increase this year. Australians working in technology, infrastructure and corporate governance sectors are also likely to enjoy double digit wage growth in 2017.
Roberts Walters MD James Nicholson explains the increase in wage follows greater demand for digital marketing skills.
“With the rise of digital and data driven marketing, appetite for qualified professionals consolidated throughout 2016. There was continued focus on data centric marketing, creating demand for marketers with these skills,” he says.
“A shift to more project based working methods in larger institutions contributed to an increase in demand for contractors in various sectors.
“Digital marketing skills will be in greater demand due to the rapid rate of technological change, creating a skills gap. As a result, finding qualified sales and marketing professionals with sufficient technical, creative and business proficiencies will be a challenge in 2017.”
Walters says marketing and sales salaries saw growth in 2016 and remunerations is expected to increase for professionals with industry expertise this year.
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