Mark Ritson's Digital Inferno: The Nine Circles of Marketing Hell

Rosie Baker
By Rosie Baker | 6 April 2017

Mark Ritson is delivering an all-new, exclusive presentation at the AdNews Media & Markeitng Summit. He will walk you through the nine circles of marketing hell in this presentation ‘Digital Marketing Inferno’ inspired by Dante's Inferno.  

Ritson, who has won plaudits – as well as criticism – for his straight-talking on marketing across the globe, will use the AdNews event to present the nine levels of digital hell that marketers are now confronted with. It analyses the entire digital world, and does not hold back. Among its hostages are: bots, programmatic costs, transparency, viewability, social context and more.

"Any marketer that opts for the lunacy of 'digital first' communications enters a veritable hell of confusing metrics, murky supply chains and outlandish claims. In my talk for the Media + Marketing Summit I examine each and every dark corner," says Ritson.

The study will be revealed at the AdNews Media and Marketing Summit in Sydney on May 12, and at the Melbourne sister event, which will debut on August 2.

Mark Ritson never dissapoints - catch his all new presentation at the AdNews Media + Marketing Summit in both Sydney and Melbourne.

Also at the Media + Marketing Summit Google Australia managing director Jason Pellegrino is set to give the closing keynote of the day at the AdNews Media + Marketing Summit - Sydney. Catch him in conversation with Nicole Sheffield.

Early bird tickets are available now – if you buy tickets now you can save $189

There are many more speakers to be announced.

The newly launched Media + Marketing Summit places more focus on client side marketers recognises the broader media and marketing landscape and the big picture issues affecting both clients and their agency partners.

As the two disciplines of media and marketing come ever closer together, it was an obvious play to bring the two colliding worlds into one conference schedule. Sydney’s event will take place on 12 May at Randwick Racecourse.

Early bird tickets are available now – if you buy tickets now you can save $189. 

Speakers include:

  • Harry Lowes, General Manager of Media and Digital at Telstra
  • Jenny Williams, CMO of HCF
  • Brent Smart, Chief Marketing Officer of IAG
  • Katy Rigg-Smith, CEO, Mindshare
  • Jo Kelly, Chief Marketing Officer of Ubank
  • Simon Reynolds, VP of marketing at Airtasker 
  • Paul Brooks, CEO, Carat Australia and New Zealand
  • Tom Kelshaw, director of innovation at Maxus New York
  • Mark Ritson, Associate Professor of Marketing at RMIT
  • Jason Pellegrino, managing director, Google
  • Sam Hegg, Chief Strategy Officer, Carat Australia
  • John Miskelly, Chief Digital Officer, GroupM Australia & New Zealand 
  • Clint Parr, Head of People & Culture, Clemenger BBDO Sydney
  • James Sugrue, Founder, AFK 
  • Matthew Johnstone, Author, Illustrator and Ambassador for Tonic Health Media 
  • Jodie Sangster, Chief Executive Officer, ADMA
  • Joanne Jacobs, Managing Partner, Disruptor's Handbook

More details on keynote speakers and an impressive fireside chat will be announced in the next few weeks – you won't want to miss them.

Confirmed sessions include:

  • Recalibration: big Ideas and Creative Flair: Advertising media's constant metamorphosis presents an enjoyable challenge for most marketers, and getting to grips with it continues to fascinate us. However, some argue that a return to the basics of mass marketing – big channels, big ideas, gut instinct and creative flair – is needed to really harness the true power of a brand. Is this true, or are we pandering to a nostalgic idea? 
  • Will a Robot Steal Your Job? How do we future proof the media and marketing discipline and recruit for roles and challenges that don't even exist yet? Is automation a real threat to jobs? How do we tackle a talent shortage and better recruit a more diverse and dynamic talent pool? 
  • Innovation: Gimmick or genuine growth driver: Innovation is touted as a key driver of growth, but when is it a genuine opportunity and when is it a distracting gimmick? How do marketers and agencies make sure that innovation translates into growth and opportunity, rather than becoming a diversion from core business and real profit drivers? 
  • Data & Analytics in a Post-Truth World: Are the numbers adding up? In a world of alternative facts, fake news and metrics mistakes, whose numbers can be relied on? Do marketers really have a genuine picture of who an Aussie consumer is? When we're moving to an attention-based environment, is it time to construct a post post-truth world?
  • Health and Well-being Session - Presented by Tonic Media: We all know that people are key to business success and good quality marketing, but it's getting ever harder to balance life in the fast-paced media world. In this well-being 'psych-up' session Matthew Johnstone, ambassador of Tonic Health Media will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.

We're also taking the Summit to Melbourne for the first time in August. You can expect a line up of top brands and agency execs speaking on a diverse range of panel debates on topics affecting everyone in media and advertising, as well as a dynamic keynote speaker. The Melbourne event is 2 August at the Australian Centre for the Moving Image, in the heart of Federation Square. You can buy tickets now .

Carat is the event's Presenting Partner, along with support from Fairfax Media, The Trade Desk, Tonic Health Media. Rakuten Marketing and Tribe will lead the FastFront sessions, showing off the latest developments from their businesses .

Expressions of interest for speaker slots or themes should go to AdNews editor Rosie Baker or event content editor Nicola Riches. Interest in sponsoship opportunities shold go to Emma Logan. 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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