Former IPG Mediabrands Melbourne chairman Mark Pejic has quietly resurfaced at out of home company QMS, leading its sports media and technology division.
Pejic, who was former CEO of GroupM's MediaCom from 2003-2015, now leads QMS Sport, which continued its local expansion earlier this year, acquiring a majority interest in sports technology and LED signage provider, TGI Systems.
The company also entered into a strategic partnership with Techfront Australia in February, which saw QMS Sport expand its portfolio of sports media rights to include on-field LED signage, including game-day operational duties, for all NRL games, and select, AFL games.
Pejic will lead the sports business as it continues to make a play for the lucrative in-stadium advertising sector, competing with growing sports marketing agencies, including Dentsu Aegis Network-owned MKTG, which has also made a significant investment into the sector this year.
At the time of his departure from Mediabrands, Pejic told AdNews that he would return to the media industry, however it was unclear if that would be on the agency or media owner side.
Prior to Mediabrands Pejic had been with MediaCom since the agency’s formation in 2004 following a merger with Zenith Media, where he was MD. He began his career at JWT in 1989 and spent nine years in various media positions at the agency before moving to George Patterson Bates and then Zenith Media.
He took up the reins as MediaCom CEO in 2012 after a three-year stint as COO. His departure from the GroupM agency followed hot on the heels of GroupM CEO John Steedman's plans for departure.
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