Mi9 CEO Mark Britt is leaving as part of a major restructure of senior management by parent company Nine Entertainment.
Nine is planning to further integrate the Mi9 business with NEC following its 100% acquisition of the former joint venture with Microsoft. Britt had been overseeing the integration.
As part of the restructure, Alex Parsons, former NineMSN managing director and current CEO of financial comparison site RateCity, is taking on the managing director role at Nine Digital and will oversee Mi9.
Strategic digital responsibilities at NEC will be taken on by Melanie Kansil who will lead the NEC group strategy team.
David Gyngell, chief executive officer of NEC said: “As the media industry evolves, it is important that Nine Entertainment Co. continues to adapt its operational approach. Most recently, we have combined our free-to-air and digital sales teams recognising the increasing integration of television and digital, and we continue to move towards integrating key support functions. Given the market leading positions and our 100% ownership of the Nine Network and Mi9, we are now uniquely positioned to seamlessly align these businesses and we will continue to work towards further operational integration.”
Britt will “pursue other opportunities across Asia” and is thought to be starting a business.
He will remain with NEC in a strategic capacity until the end of March 2016.
“Mark is well regarded as one of the pre-eminent thought leaders in the digital space, so I am pleased that we have been able to retain his insights and guidance into the future,” said Gyngell.
Britt said: “I have had a fantastic three years leading Mi9/NineMSN. The business has come through huge change, moving from business a successful joint venture to a fully integrated part of NEC with a really bright future on the horizon. I’ve been presented with a rare opportunity to start a new business that only comes along once in a lifetime.”
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