March 31 launch date rumoured for Netflix

James McGrath
By James McGrath | 9 January 2015

Netflix is set to launch on 31 March in Australia and feature a three-tier pricing system starting at $9.99, according to reports from the Consumer Electronics Show in Las Vegas.

Tech site techguide.com.au said unnamed sources confirmed the March 31 date, and the three-tier pricing structure.

Netflix's US service currently uses three tiers, which is said to be replicated in Australia.

The US arm of Netflix held a briefing for journalists at CES, where they refused to comment on Australian timing or pricing.

It has previously told the market that they would launch in Australia in March, kicking off a whirlwind of speculation about content line up, pricing, and what sort of marketing campaign it would conduct in the Australian market.

Netflix also used the opportunity at CES to announce they were renewing Marco Polo for a second series, despite a lukewarm reception from critics for season one.

It also confirmed the timing of new series' Unbreakable Kimmy Schmidt, Bloodline, Marvel's Daredevil, and Grace and Frankie.

Two of these series, namely Unbreakable Kimmy Schmidt and Bloodline, will debut before March 31. If the date holds true, these two shows should be part of the launch offering for the Australian version of Netflix.

Netflix did not respond at the tme of writing.

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