Marcel powers up with green energy account win

Josh McDonnell
By Josh McDonnell | 11 July 2018

Marcel Sydney has secured the lead creative account for Australian green energy retailer, Powershop.

Powershop provides electricity to more than 100,000 homes and businesses in New South Wales, South East Queensland and Victoria.

From their business model to their culture, Powershop is an inspiration. Not only are they backed by 100% renewable energy generation, they also carbon offset whatever power their customers use," Marcel chief strategy officer Iona Macgregor says.

“Our biggest task is to ensure our marketing communications totally back the clarity of Powershop’s product. We’re thrilled to have this opportunity to continue to introduce Australians to a better power company.”

The retailer's mobile app and online experience allows customers to keep tabs on their energy usage and buy power in ways that suits them and saves money on their power bills.

Customers can also buy power for future use as a cost-saving measure. Powershop offsets all carbon emissions and do not charge a premium cost.

“When we first met the team at Marcel, we felt an immediate connection and realised they weren’t like other agencies," Powershop chief customer officer Catherine Anderson says.

We are excited to partner with Marcel and are looking forward to seeing their creative prowess come to life to help us accelerate our business growth in Australia.

Most recently, Marcel ECD Scott Huebscher exited the agency following two years at the Publicis-owned agency.

As a result, Wesley Hawes, who has been in the role of deputy ECD for 18 months, has stepped into the role.

Marcel also replaced TBWA on the Foxtel roster earlier this year. 

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