Marc de Swaan Arons to speak at AANA RESET

Rosie Baker
By Rosie Baker | 21 July 2015
Millward Brown Vermeer CMO, Marc de Swaan Arons

Marc de Swaan Arons, chief marketing officer of Millward Brown Vermeer is joining the speaker line up for the AANA's RESET conference in October.

He will be sharing the conclusions from Vermeer’s latest global leadership study: Insights2020 – Driving Customer-Centric Growth, which looks at the changing role of data and analytics in marketing. AANA members are currently participating in the study. The advisory board for the report is led by Unilever CMO Kieth Weed.

De Swaan Arons joins Diageo's global CMO Syl Saller, Bruce McColl, Global CMO Mars; Karen Blackett OBE, chief executive officer of MediaCom UK; and Graham Fink, chief creative officer of Ogilvy & Mather China.

The conference will be hosted in Sydney on 28 October. Tickets are now available to non-members.

“We are thrilled to once again be welcoming Marc de Swaan Arons to the AANA stage,” said Sunita Gloster, CEO of the AANA.

“How marketers approach data has been a leading hot topic for the last few years.  With businesses facing an ever increasing influx of information from multiple sources, looking at how we approach data and analytics to unlock breakthrough business strategies is a very relevant topic for our RESET agenda,” added Gloster.

Vermeer is dedicated to helping brands develop purpose-led growth strategies.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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