M&C Saatchi has won the global creative and strategic work for luxury hotel brand JW Marriott.
Following the global win, in a competitive pitch, it is expected that M&C Saatchi Sydney will be leading the creative work for the luxury brand locally.
The pitch was led by M&C Saatchi's New York office and recently acquired agency SS+K.
M&C Saatchi Australia CRO Jaimes Leggett said the win showcases the strength of M&C Saatchi's worldwide network.
“The JW Marriott brand is a global by-word for luxury so we are excited by this opportunity to partner with them in the Asia Pacific region,” Leggett said.
“This win demonstrates the wherewithal of M&C Saatchi's worldwide network of offices to work together for major global brands.”
JW Marriott has 70 locations in eight regions including Australia and Asia Pacific. It has recently undergone a major program of expansion and upgrade in recent years including partnerships with Aromatherapy Associates and Treasury Wine Estates.
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