SYDNEY: Mahindra Automotive is set to launch its biggest advertising blitz since the Indian car manufacturer quietly entered the Australian market in December 2008.
The campaign, which will run across television, online, print and social media was developed by the company's full-service local agency Synchromesh and launches tomorrow (23 April). The promotional campaign will see up to 100 winners drive away in a free Mahindra Pik-Up utility vehicle.
“When discussing ute options with their local dealer we wanted to give consumers a chance to understand and experience the Pik-Up’s features and benefits in a fun and interactive way, said Mahindra Automotive chief executive Claire Tynan.
"If they rate the 10 selected features in the same order as our motoring experts, they could drive away with a brand new car for free."
The campaign represents Mahindra's biggest ad investment since it launched in 2008 with a small regional television campaign.
Mahindra Automotive Australia is a joint venture between Indian auto manufacturer Mahindra & Mahindra and Australian distributor TMI Pacific and has over 25 dealers in rural and metropolitan locations in NSW, Vic, Qld and WA and is soon expanding into the South Australian market.
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