McDonald’s latest brand campaign is seeking the next generation of employees – beyond just ‘burger flippers’.
The campaign, Appetite Needs Opportunity by DDB, celebrates the people that make the business happen.
It explores the stories of five crewmembers from across Australia and how working at Macca's has impacted their professional lives.
The main 60-second TV ad is also supported by five content pieces that tell the story of current employees and show what it's like working behind the counter.
One man, Samtui says: “Being able to support myself at such a young age, I was also helping my parents and making sure they don’t have to work so hard.
Another staff member explained working at Macca's helped her break through her shyness, which helped her be able to perform in front of a crowd.
The spot will run across digital platforms and TV.
Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Creative Partner: Steve Jackson
Senior Art Director: Jason Woelf
Senior Copywriter: Sam Pascoe
Senior Digital Producer: Emma Fyfe
Design Director: Ramon Rodriguez
Senior TV Producer: Jacqui Gillies
Managing Director: Nicole Taylor
Group Business Director: Lisa Hauptmann
Business Director: Lisa Little-Cain
Chief Strategic Officer: Fran Clayton
Planning Director: Caroline Ghatt
Production Company: Goodoil Films
Director: Justin McMillan
Producer: Hamish Roxburgh
Head Of Production: Chana McLallen
Executive Producer: Sam Long
DOP: Tim Tregonning
Editor: Simon Njoo / One Egg Is Enough Editorial
Post Production: The Editors
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