News Corp Australia has appointed Luke Manderson to the newly-created role of chief product officer.
Manderson returns to the publisher after a five-year stint in New York, previously working at Barron’s Group where he was chief product and technology officer.
He will lead News Corp Australia’s digital product and data strategy as the company adopts a digital first strategy. Earlier this year, News Corp Australia closed more than 100 print papers and announced the launch of 50 digital-only titles.
“We’ve been very clear that our business is at a transformative moment and that means increasing our focus on digital growth,” says Julian Delany, chief technology officer, data and digital product.
“Consumers' expectations of a first class digital product experience has risen dramatically over recent years. I’m excited that Luke will lead our efforts, as we deliver great new features and a significantly enhanced user experience across our news apps and websites over the coming months.
“I have no doubt appointing someone of Luke’s calibre with his exceptional international experience combined with his deep knowledge of the Australian business will transform our approach to product and data.”
Manderson first joined News Corp Australia from Foxtel in 2012 as product, sales and strategy director for news.com.au. In 2015 he relocated to New York, joining News Corp’s global headquarters as VP product management, working with teams at all News Corp business units.
He then joined Dow Jones as chief product and technology officer for Barron's Group in January 2017, leading digital product, UX, design and technology for Barron’s, MarketWatch, Mansion Global, Financial News London and Private Equity News.
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