Love Island pulsates to its highest multichannel audience yet

Josh McDonnell
By Josh McDonnell | 12 June 2018

Love Island Australia has taken out the top spot in all key demographics across the free-to-air multichannels overnight, drawing in an audience of 190,000.

The show had a national overnight average audience of 244,000, its highest to date.

Last night's episode featured the show's second recoupling ceremony, with contestant Natasha 'dumped' from the island.

Love Island is also continuing its strong digital growth for the percentage of total audience from broadcast video on demand (BVOD), with most of the first week’s episodes now making up 49% of the total 9Go/9Now audience coming via 9Now.

The show's launch episode on 9Now has an on demand average video player measurement (VPM) of 192,000 viewers, bringing the total multiplatform audience for episode to 718,000 viewers nationally.

In the top VPM rankings Love Island represents seven out of the top 10, with episode one now up to an average VPM of 181,000 on 9Now.

On the main free to air channels, Channel Ten's MasterChef took the top spot in all key demographics for Monday night, with an audience of 885,000.

The reality cooking show bounced back from its performance on Sunday night, drawing in its lowest ratings for the season to date, an audience of 622,000.

Seven's House Rules was pipped to the post overnight, following a win on Sunday night (795,000), drawing in an audience of 861,000.

Ten's celebrity game show Have You Been Paying Attention? continued to perform in the late night spot, again drawing an audience of over 750,000.

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Monday ratings - supplied by OzTam.

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Sunday ratings -supplied by OzTam.

Below is a breakdown of the TV ratings performance, across all the key demographics in commercial share from last week, supplied by Nine.

 

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