Identity platform LiveRamp has named data and analytics provider Illion as a data partner on the LiveRamp Data Network.
The LiveRamp Data Network is a platform that provides customers with a gateway to unique datasets with a single integration.
The addition of Illion to the LiveRamp Data Network will afford partners the opportunity to use the data for ad targeting, audience extension, and campaign analytics.
LiveRamp country manager ANZ Natalya Pollard says the addition of Illion ensures LiveRamp lives up to its promise to provide responsibly sourced data to customers.
Illion is the sole company within Australia to provide specific brand names within segments. This enables clients who access illion’s data to target consumers within marketing campaigns with unmatched accuracy and effectiveness.
Illion director data analytics and insights Nicholas Robinson says the company is looking to forward to join other ethical organisations.
“With this partnership we can manage the organisation, access and operation of our data across platforms, publishers, agencies, brands and data companies in a safe and secure manner," Robinson says.
Illion joins other local partners on the network including Roy Morgan, Nine Media and StartApp.
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