A crying Santa is asking elves for help to deliver gifts this Christmas in a new Lego content series from UM and Mammal.
The online flim snippet features a broken down Santa sleigh and some sad Christmas helpers in stop-motion using Lego bricks. Viewers are encouraged to submit their own designs for a new sleigh, with the best to be featured in the remaining seven upcoming episodes.
Mammal creative partner Luke Chess say: "It’s a great fun project for a great fun brand. Stop-motion really let us suspend all disbelief and create a magical world for these films – supporting the Lego brand promise by encouraging creativity in everyone who watches."
The series will roll out across the Lego website and social channels such as Facebook and via YouTube preroll ads. A campaign website has also been launched.
Lego group head of marketingTroy Taylor says: "We’re so pleased to see this year’s Christmas campaign brought to life using real Lego stop motion. It helps tell our Christmas story in an authentic Lego way, highlighting our brand values of creativity and fun. We hope people feel inspired when they watch it, and want to get involved to help Santa solve his Christmas sleigh dilemma.’
Creative – Mammal
Production – Brightworks
Campaign concept – UM Australia
Client – LEGO® Australia
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