Kylie Merritt, who was the CEO of the now defunct Your Money and a former head of video at News Corp, is launching ausbiz, billed as the first continuous live streaming service dedicated to business and finance information.
ausbiz, live for eight hours weekdays, will cover breaking company and markets news during the ASX trading session, with in-depth interviews and commentary.
The private capital market will be the subject of dedicated live and on demand programming, including Startup Daily each weekday afternoon.
“Australian financial markets and the broader business community want and deserve a dedicated service and streaming technology now enables this to be delivered on a cost effective and sustainable platform,” says Merritt.
A seed round capital raising, led by media and business commentator David Koch, is in the final stages of completion with a Series A funding round due to close in late November.
Koch says he was attracted by the fact that ausbiz uses compelling live content to build an audience.
“It will sit at the intersection of media and fintech, using content as the cornerstone for transactions," he says.
Merritt says the response from investors and commercial partners has been encouraging.
“ausbiz is not mass reach proposition," she says. "However, the audience is highly valuable, influential and engaged. With smart ways of delivering content that’s measurable, we believe the commercial model has huge potential.”
ausbiz will stream live from studios at International Towers in Sydney’s Barangaroo precinct.
The service will be available free via the ausbiz app, with market open coverage and Startup Daily streamed live on partner platform, Twitter @ausbiztv.
Investment product news and information will also be shared with Australia’s largest database of financial advisers through a partnership with groundbreaking platform Adviser Ratings.“
Real time data will be provided via a partnership with Iress.
The service is being launched early 2020.
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