Kyle and Jackie O finish year on top

By AdNews | 16 December 2014
 
Kyle and Jackie O

Kyle and Jackie O have finished the year on top, with Kiis winning the top FM station in Sydney breakfast in the final GfK ratings of the year. The popular duo gained 0.8 percentage points to hit 11.3% audience share, ahead of Australian Radio Network (ARN) stablemates, WSFM's Jonesy and Amanda, who remained stable from last ratings at 9.9%.

While 2GB remained top overall station in breakfast, gaining 0.7 percentage points to hit 14.8% audience share, both Kiis and WSFM continued the trajectory from the last survey, surging ahead of ABC702, which is now sitting at fourth place in breakfast on 9.8% audience share, falling 0.1 percentage points.

The rankings are similar in overall audience share, with 2GB dropping slightly to hit 12.1%, followed by WSFM on 8.9% after gaining 0.1 percentage points. Kiis trails by a nose-hair on 8.6% audience share after gaining 0.4 percentage points. Nova continues to sit pretty on 7.5% total audience share, picking up 0.8 percentage points over the period.

2DayFM's now defunct breakfast team of Merrick Watts and Jules Lund remained relatively stable in its last survey period, gaining 0.1 percentage points to hit 3.0% audience share. In drive Dan and Maz, who will feature on 2DayFM breakfast next year, gained slightly, picking up 0.3 percentage points to hit 4.6% audience in the final ratings of the year.

In the highly competitive drive time, Nova has made big gains, leading all other stations in the survey on 10.1% audience share, a 1.2 point gain from the last survey. ABC702 dropped 0.6 percentage points in the period to hit 9.4% audience share and second place.

Kiis had the biggest jump in any age demographic, picking up 6.7 percentage points in the 10-17 age bracket to hit 22.9% audience share, the largest share in that demographic. 

Melbourne: Rivals benefit from swing against ABC 774

The AM stations once again dominated the airwaves in Melbourne, but FoxFM did manage to take home the coveted drive slot during the latest radio ratings survey period, while 3AW benefited from a broad swing against the ABC.

It was again a period of little movement, but there were individual swings of note in the market.

In the younger demographics, Nova 100 and Fox FM managed to hold their lead once again although Fox suffered a 3.1 point swing against it in the 10-17 category to record a 20.6 share for the period.

With Nova 100 recording a 2.6 point gain in the category, finishing with a 23.8 point share, it meant that Nova and Fox FM switched places with Nova the new king.

In other demographics there was little movement, although 3AW extended its lead in the 55-64 age market to 5.7 points, and widened its lead over ABC774 in the age 65+ category after a massive 4.8 point swing against the national broadcaster.

3AW won Monday to Friday, breakfast, and morning with it extending its lead in each category after swings against ABC 774.

Meanwhile Fox FM took home drive with a 10.3% share, although Nova 100 gained ground on its nearest rival posting a 0.5 point gain against Fox FM's 0.2 to finish just 0.3 points behind.

Rounding out the survey period, 3AW took out the evening and weekend spots.

Perth: Nova in struggle town while there's a new breakfast king

It wasn't a great survey period for Nova west of the Nullarbor, with the station dropping viewers in almost all categories.

While the station did manage to hold onto its leading position in drive, it now has a massive mountain to climb in 18-24s after JJJ posted a massive gain.

The ABC station posted a 6.5 point gain in the demographic while Nova 93.7 shed 4.8 points.

The contrasting fortunes of the pair means that JJJ now enjoys a 33% share of the market while Nova is sitting 12.8 points behind on a 20.2% share.

However, it wasn't all bad news for Nova, which despite sliding in most categories managed to hold onto its top spot in drive, enjoying a 15.6% share of the market. Main rivals Mix 94.5 posted a small loss for the period while 92.9 became the challenger with a 0.9 point gain.

Meanwhile there's a new breakfast king in Perth, with Mix 94.5 and ABC720 switching places with Mix now riding high at a 14.3% share after a slight gain, while ABC 720 declined to 13.7% after a 0.5 loss for the survey period.

Adelaide: Mix102.3 still on top

ARN remains on top in Adelaide with Mix102.3 – soon to be rebadged under the Kiis banner - gaining an additional 0.9 percentage points to hit 15.5% audience share across all demographics.

Nova has overtaken ABC891 to claim the battle for second place despite shedding 0.6 percentage points to finish at 11.2 audience share. ABC dropped 1.3 percentage points hitting 10.0 percentage audience share.

Breakfast remains a tight race with both Mix and FiveAA hitting 14.2 percent audience. Mix dropped 0.7 percentage points and FiveAA gained 1.2 percentage points of the period.

In its first full ratings period under its rebrand, SCA's Hit107 dropped slightly in overall audience share to hit 8.1%. The network's new breakfast team of Amos and Dani also fell 0.6 percentage points in the period, with an audience share of 6.2%.

In drive, Nova had the biggest fall in the timeslot, dropping 2.1 percentage points and losing its lead, at 12.5 percent audience share. Mix took over the lead after picking up 0.2 percentage points over the period to hit 13.0 percent audience share.

Brisbane: Nova takes top spot overall, scoops breakfast and holds tight to drivetime

Nova 106.9 has jumped from second spot in the total overall ratings to number one. It took a total audience share of 13.5%, with ARN’s 97.3FM trailing behind, by a small margin, with 12.3% - down from 13% previously. In the last ratings Nova 106.9 held second spot with 12.9%.

In third position was SCA’s B105.3, which held 9.7% of audience share - having climbed 0.7 percentage points compared to the last ratings period.

Station Triple J increased from 8.0% to 9.0%.

ABC612 continued to fall. In the previous ratings it witnessed a significant fall with a 2.1 percentage point drop off to 9.4%. After slipping further it now has 8.5% of the audience share.

Breakfast slot-wise Nova 106.9 took poll position from previous winner ARN’s 97.3FM. Nova now sits pretty at 13.2%, ABC612 is in at second spot with 12.2% and the previous number one, ARN’s 97.3FM, now has 12%.

The order of the drivetime top three stayed the same with Nova 106.9 leading (17.7% up from 16.5%), followed by ARN’s 97.3FM (14% the same as before) and third spot again to SCA’s B105.3 (11.8% up from 10.9%).

See the numbers for yourself below:

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