Kraft Heinz is pitching its creative account.
The pitch is thought to be in the final stages, involving Melbourne agencies.
Melbourne indie Channel T is Kraft Heinz’ current agency of record, winning the account from GPY&R in 2015.
Kraft Heinz has annual billings of about $14 million. Its portfolio of brands includes Heinz classics, such as baked beans, soups and sources, cordial brand Cottee's, Golden Circle and tuna brand Greenseas.
Despite Channel T being the brand's agency of record, Heniz's latest work, released in June this year, was by GPY&R New Zealand.
Heinz has been approached for comment.
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