Kraft Heinz pitches creative

Lindsay Bennett
By Lindsay Bennett | 24 August 2017

Kraft Heinz is pitching its creative account.

The pitch is thought to be in the final stages, involving Melbourne agencies.

Melbourne indie Channel T is Kraft Heinz’ current agency of record, winning the account from GPY&R in 2015.

At the end of last year, Spark Foundry, then Mediavest, picked up the Kraft Heinz media account from OMD.

Kraft Heinz has annual billings of about $14 million. Its portfolio of brands includes Heinz classics, such as baked beans, soups and sources, cordial brand Cottee's, Golden Circle and tuna brand Greenseas.

Despite Channel T being the brand's agency of record, Heniz's latest work, released in June this year, was by GPY&R New Zealand.

Heinz has been approached for comment.

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