King Content boosts digital team

By AdNews | 2 December 2014
Constance Viet and Ruth Haffenden.

Content marketing agency King Content has made a spate of appointments as it looks to boost its digital offering for its B2B and B2C client base.

To bolster its services, King Content has appointed Ruth Haffenden as head of social media, Constance Viet as manager, B2C content and client services, NSW, and Justine Webse as director, content and client services, Victoria.

Haffenden joins from Mindshare UK where she was social media account director and spent four years as social media account director at Four Communications. In her new role she will consult with brands on social strategies, working with the B2B and B2C teams to drive ROI.

Viet's new role will see her manage a dedicated team of editorial and social specialists on client projects. Prior to her new role, she worked at The Conscience Organisation where she was social media manager for Nestle.

Webse has more than 15 years' experience across publishing, PR, internal communications and marketing roles for global, national and local brands. She joins King Content from a role as communications manager at ANZ Bank.

She said: “ We know that one of the biggest challenges for businesses is to make good on their promises to become customer-centric and responsive, and we have a real propinquity to assist that process through thinking strategically about the role that content plays.”

King Content global head of strategy Todd Wheatland said the new hires come from both the client side and the agency side, which will help bring new skills to the content marketing landscape.

“With our rapidly growing B2B and B2C client base we have decided to strengthen our offering in these areas by building up the skills, attitude and experience to do just that.”

For more news:

LinkedIn boss: Viral content and content marketing don't mix
King Content partners NewsCred, pushes hybrid content strategy

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