Whybin\TBWA Melbourne MD Kimberlee Wells has been named the new CEO of the agency as current boss Andrew Scott steps down.
Scott had spent eight years at the helm of the group's Melbourne office and has decided to leave to “look for a new challenge”.
During his tenure staff numbers at Whybin\TBWA Melbourne went from 38 to 110 and the agency won major clients including ANZ Bank, McCain and Medibank.
The succession plan for Scott's departure will see Wells take over as CEO with current Whybin group account director Mike Napolitano taking up the MD role.
Wells has been with Whybin TBWA since 2011 and has held other senior roles at Mark, GPY&R, Clemenger Proximity Melbourne and M&C Saatchi.
Whybin\TBWA Group chairman Scott Whybin said that Wells “carries the hallmarks of a truely modern CEO”.
“Smart, strong willed, with a background in digital and direct marketing,s he brings a unique blend of strategy, data and technology to the table,” Whybin said.
“Kimberlee shares, as we all do, a genuine love for big, brave campaigns that make brands famous.”
Of his departure, Scott said: “I'm a builder. I don't like standing sentry duty. My job here is done. I'm ready for the next one.”
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