The recently rebranded Junkee Media has taken its sales in-house from MCN, and has named a sales lead to drive the newly formed team.
The publisher has named former Mi9 sales executive Samantha Bradford as content sales manager, who also has prior experience working with Fairfax and Touch Media.
Neil Ackland, CEO of Junkee said the move comes with the change in what the business is selling.
"Over half of our revenue now comes from native advertising, and we are focused on helping brands to tell and share their stories. Samantha and the new agency sales team will work with brands to develop measurable and unique content lead campaigns," Ackland said.
The in-house sales team is just the latest newly established team for the publisher, with just a fortnight ago Junkee Media launched a video unit and appointed Vincent Rommelaere to oversee it.
At the time, Ackland told AdNews that video was a huge focus for the publisher, with branded video content that's interesting to the consumer being the “holy grail” for the company.
“We really want to try and crack the distribution of video through social. Our belief [about online video] is that the model of pre-roll is a bit broken, from a user point of view,” he said.
“The future is much more about getting the content into the mobile feed, whether that’s through Instagram, Snapchat, or predominantly Facebook, and then having that brand message integrated through the core of the content rather than having to interrupt the user experience.”
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