Toyota is focusing on the new car feeling in four new ads that feature jumping babies, a group of Olivia Newton John wannabes and a dog riding a jet ski.
The ads, from OddfellowsDentsu, aim to show the happiness a new car can bring to owners, using the tagline “Now that’s gotta make you feel like this".
The spots differ from Toyota’s last campaign by Saatchi & Saatchi, which starred a little girl and her superhero dad.
Each ad stars Triple M radio host Ed Kavalee, promoting the popular Camry, Toyota Corolla, Yaris and SUV Range.
The first ad opens on Kavalee boasting the Yaris’ features before switching it up to some interesting dance moves from two hipsters.
The next ad begins the same way but this time flips to show a slew of leotard-loving, sweatband-wearing flash dancers.
Another ad for the Camry shows some adorable bouncing babies set to an Irish soundtrack.
The Toyota ads bare similarity to Subaru’s 2016 feel-good approach, also starring cute pups and giggling babies.
OddfellowsDentsu is the creative agency for Toyota’s retail advertising and in November R/GA won its digital account.
Do you think the Toyota and Subaru ads are similar? Comment below.
Creative Agency: OddfellowsDentsu
Group Executive Creative Director: Rob Belgiovane,
Creative Team: Wayne Maloney, George Bassiakos, Oskar Westerdal
CEO OddfellowsDentsu: Andrew Black
Producer: Claire McDonald
Account Director: Natalie Alaimo
Production Company: Rotor Studios
Director: Antonio Orena-Barlin
Producer: Hamish Roxborough
Sound: Jamie Greene at Speed of Sound
Client: Nic Lloyd - Manager Retail Communications, National Marketing, Toyota Australia and Jeremy Fatches - Retail Communications Manager , Toyota Australia
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