Jobs intelligence - Ad industry roles have turned into fixed term gigs

Chris Pash
By Chris Pash | 21 July 2020

The number of jobs available within the advertising industry have taken a dive but there are still opportunities.

Recruiters are seeing more fixed term placements within agencies or short term contracts.

Dene Gambotto, director at iknowho, says July has been a stronger month across both agency and client side.

“Right now we are seeing an increase in fixed term placements within agencies or short term contracts – there are limited permanent opportunities,” she says.

The demand on the client side has been for specialty marketing skills within CRM, digital, CX and e-commerce.

The majority of roles coming through are paying above $90,000 and below $150,000. These are people who are experienced and can work autonomously.

Most organisations haven’t returned to the workplace. Some had been considering a September return but since last week, and a surge of COVID-19 cases in Victoria, this has been pushed out to November.

“We recently ran a survey around working from home and were surprised how few marketers wanted to return to the office full time – most were only wanting two days in the office,” says Gambotto.

“I don’t think we're going to see junior hires for quite some time.”

There is a nervousness among employers: “How do I onboard someone without experience to help out in a remote environment?”

Gambotto is seeing an unprecedented volume of applicants for jobs.

A role for an operation and production manager in an agency brought in more than 100 applicants within a week of advertising.

A role for a brand and creative lead attracted 70 applicants within four days.

“I can’t stress enough the importance to only apply for roles that you’re suitable for to avoid feeling demotivated and frustrated,” she says.

“I’d also consider taking contract roles rather than holding out for permanent opportunities.”


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