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“Mother New York is looking for fresh meat.” That’s both a statement of fact and the name of its intern programme recruitment campaign.
Note the tagline, “No old meat please.” It looks as though adland is not going to get more age diversity any time soon. Interesting, though, are the six categories of fresh meat Mother wants. They provide a picture of the hot (read: highly paid) adpeople of the future. Mother tends to be an early uptaker of what’s trending next. So, if you’re wondering where your career’s fast line might be, read on.
1. The Strategist makes it through to next gen adland. “We are looking for empathic, insatiably curious people who are interesting outside of work.”
2. So do Producers. “Producers are creative problem solvers that make things happen.” Mother wants broadcast producers, experience producers, design producers and art producers.
3. Creatives endure too. Bill Bernbach’s idea of getting art directors and copywriters to work together lives on. But, “only the unconditionally self-motivated, idea-driven, energetic and eager should apply.”
4. The Creative Technologist role isn’t new. He just knows exactly what he is meant to do in the future. “As a Creative Tech, you'll split your time between helping digital producers come up with creative solves, working with creative teams to expand their thinking, making prototypes to illustrate creative concepts, researching/presenting new technologies and their creative potential, and if there is down time, jamming on side projects of our choosing.”
5. The Shop. Your agency probably doesn’t have one (yet). Shop makers “must be technically driven in graphic design, video editing, and/or motion design. They should also be a maker at their heart. A true Shop creative is equally skilled in a varied array of skills, like photography, screen printing, sewing, book making, etc. and will contribute to making creative ideas a reality. They must be empowered by craftsmanship and interested in design, culture, typography, illustration, animation, and photography. They must have the ability to be reactive and nimble in finding ways to complete tasks.”
6. Idea Architects. These are the agency’s coolest, hippest dudes – the agency’s “visionaries in content, insights, and narration creation, distribution, and connections.”
“Idea Architecture is comprised of people who combine creative and strategic thinking. They ensure that the creative expression of the strategy is brought to life in the most innovative and salient manner possible. They bring platform specific ideas, roll out plans, and amplification strategies to the table. You will be expected to have: cultural knowledge, digital savvy, and creative problem solving skills, a brain that functions between creative and strategy in the digital landscape, and a strong knowledge of social media platforms and their algorithms.”
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