Memories from Sydney’s 2000 Olympic Games have been splashed across screens as JCDecaux partners with the Australian Olympic Committee (AOC) to commemorate the 20th anniversary of the games.
As the AOC’s exclusive outdoor partner, JCDecaux amplified the Committee’s #MySydney2000 social campaign, which encouraged people to dig into their print photo albums to share their favourite memories from the 2000 Sydney Olympics.
JCDecaux used its content management system (CMS) to aggregate and moderate posts with the hashtag #MySydney2000 into a portal, where they were then featured across multiple screens.
Launching twenty years since the Olympic cauldron was lit to start the Sydney Olympics, the best moments from the campaign were amplified on screens across JCDecaux’s digital network from September 29.
JCDecaux Chief Marketing Officer Essie Wake says the campaign is a welcome walk down memory lane.
“I was fortunate enough to be a client of JCDecaux back in the 2000 Olympic Games, and in fact I attended events as their guest – incredible memories were made that still make me smile today," says Wake.
"Of course, this moment in time was before Instagram or social media; so this is a great opportunity for people to relive that exciting time, dust off the old photos and share the memories.
"The broadcast scale that JCDecaux can deliver the AOC across our digital network means that so many Australians will relive those moments together, and after such a difficult year, we need more reasons to feel positive.”
AOC chief executive officer Matt Carroll says JCDecaux’s out-of-home offering took the campaign to a new level.
“Australians have loved sharing their #MySydney2000 photos and remembering what an incredible time that was for the country,” says Carroll.
“From individual memories in photo albums to a national audience, JCDecaux’s network brought these memories together across the country, showcasing the community’s shared connection in celebrating the ‘best games ever’.
“Thank you to JCDecaux for helping share the Olympic spirit and amplify Australians’ #MySydney2000 moments and for your ongoing support of the Australian Olympic Team as we head to the Tokyo Games.”
The #MySydney2000 campaign features on JCDecaux’s SMARTFRAME network until October 6.
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