Jaguar Land Rover reviews global media agency

Arvind Hickman
By Arvind Hickman | 15 February 2017

Jaguar Land Rover has announced a global media buying and planning review, placing Mindshare on notice.

The review was publicly revealed only days after the car maker suspended online advertising after it became embroiled in a terror funding scandal.

AdNews understands the review was called a couple of months ago and is a part of a standard procurement procedure the business carries out every few years. Other media agencies have been contacted but its unclear who else is involved.

It is being controlled at a global level with minimal input from regional markets and epected to last for at least half a year.

“This review is in accordance with Jaguar Land Rover's usual sourcing best practice and reflects the company's commitment to conduct business in an open and fair way,” Jaguar Land Rover said in a statement.

“Jaguar Land Rover considers its suppliers to be integral to business success. Our supplier relationships help us to develop products that surprise and delight our customers and deliver our brand visions.”

Jaguar Land Rover has a longstanding relationship with Mindshare which stems to the company's days under Ford ownership. In 2008, Jaguar Land Rover was bough out by Indian conglomerate Tata.

Jaguar Land Rover is not the only luxury car brand in market. AdNews revealed that BMW is also reviewing its media agency, while at the other end of the market KIA recently concluded a round of agency pitches. 

Mindshare declined to comment on the review.

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