'It's not creepy, it's relevant' – marketers on personalisation

30 September 2015

Whether personalisation and contextual targeting are creepy and intrusive or relevant and useful is a big debate - but it is coming in the not too distant future. We take a look at the visions of the future of media that Fairfax and Adshel are showcasing at Mlab - and what marketers really think. 

We talk to Kevin Nicholls, marketing director of Jaguar Land Rover, Zac Loo, Fiat Chrysler's marketing director, Tudie Newcomb, VP of digital acquisition at Amex, Alistair Jones from Kellogg, and Tom Dobson head of marketing, planning and performance at NAB.

Watch the Part One in our week-long series here, where we talk to marketers about what they really think is in store for the future.

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