Dentsu Agesis' digital agency Isobar is kicking off a Summit Series as a way to connect with clients, current and potential, and also provide a “no bullshit” look into how the agency and network operates.
The summit will take place in Melbourne, Sydney and Canberra, with CEO of the Isobar Group Konrad Spilva, telling AdNews that these events aren't a sales pitch, rather a way to give solutions and insights as to what's going on in the industry.
“One of the values of our business is no bullshit. [So we wanted to] give a real no bullshit exposé of some of the work that we do with our clients and to hear it from some of our client, as from the horses mouth, we feel will be a refreshing change,” Spilva said.
The Isobar Summit Series was run as an internal event last year and off the back of its success, Isobar decided to take it to the wider market as a test for what the business could do globally.
While a vast amount of the speakers are from the Dentsu stable, clients such as Dulux, Xero and Thank You are also expected to come on board. Publisher of the Mamamia Women's Network, Mia Freedman, is also taking part in Sydney.
“You have to have a crack sometimes,” Spilva said. “It's a bit of an experiment for us, but also we want to promote our position as as agency, show that we can help clients navigate through the fluff that's around industry.
“That's something we want to stand for as a business. We're not going to come up with gimmicky ideas like flying a soft drink through the air with drones that's going to win a Cannes award, but we can help businesses navigate through this new world and make sure they're set up for a convergent world.”
While the tickets are paid for and sponsors such as Twitter have come on board for the event it says it's not a money making exercise for the agency with Spilva telling AdNews: “We thought there was a bit of a gap – a series like this doesn't really exist, and if it does it's there to make money.”
“Ours isn't there to make money. We're going to sell some ticket to hopefully recoup some of the costs, but for us its more about taking what we've leant in business over 14-15 years and provide some of the work we've done with clients over the past four to five years especially and showcase that. The work you do for two to three years with a client doesn't get talked about enough,” he added.
You can find out more about the event and purchase tickets here.
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