Isobar Australia's purpose-led initiative Isobar Good has been rolled out globally across the Isobar network with initial mobilisations in Denmark, Belgium and India.
The initiative will be led out of London by Kara Prosser, global director of Isobar Good.
Launched two years ago, the initiative uses Isobar’s skills, expertise, and methodology to drive measurable social impact for brands, businesses, and not-for-profit organisations (NFPs).
Initiated in response to a demand for more purposeful work from consumers and clients, Isobar Good’s ambition is to achieve the United Nations’ Sustainable Development Goals (SDGs) by working with businesses and brands to drive change, using skills and capabilities from across Isobar’s 45 markets.
Isobar ANZ CEO Erik Hallander says the initiative started with a project for Monash Hospital and has since taken off.
"We practice what we preach and have co-created Isobar Good with our clients over the past three years," Hallander says.
"Through experience led transformation we’re helping not-for-profits do even more good, but the big opportunity is ahead – helping corporate organisations integrate social impact into their business models.
"Businesses today need to think about the environmental, social, and community impact they have. Isobar Good opens doors to work in a new space for us and helps us solve a different challenge for our clients. ”
In Australia, Isobar Good has already delivered transformative pieces of work with Monash Health, The Australian Red Cross Blood Bank, The Climate Reality Project, Tourism Tropical North Queensland, Camp Quality, and The Good Samaritan Inn.
The outcomes of Isobar Good projects align with Isobar’s existing marketing, experience commerce and products and services offerings and will be supported by design methodologies and measurement frameworks specific to achieving social impact.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.