News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.


ABC snares Fairfax's Matt Buchanan to launch weekly tablet app

Matt Buchanan, editor of The Brief, the ABC's new weekly tablet app.

ABC Innovation is set to launch a weekly tablet app next Friday, and has brought on board former Sydney Morning Herald tablet app editor Matt Buchanan to run it. more »

The secret marketer: Socceroos coach Ange Postecoglou

It's 50 days to the World Cup where the Socceroos face a tough group. Coach Ange Postecoglou talks about the challenge ahead of the Aussie team and his approach like it's a brand turnaround. more »

IAB forms Brand Safety Council to tackle ad fraud

Reckitt Benckiser is just one brand which has fallen victim to "impression fraud"

The IAB has formalised the Brand Safety Council formed by the ad industry to tackle ad fraud. The Interesting Times Gang will be slimmed down to a working group proper next month. more »

Apple launches iPhone 5s ads, posts sales and profits hike

Apple sold more than 43 million iPhones in the second quarter of the year, but sold less iPads than expected. It also launched a new ad to push its latest phone. more »

Facebook posts strong ad growth, flags incoming declines, talks autoplay video

Facebook founder and chief executive, Mark Zuckerberg.

Facebook's ad revenue is soaring, but comparators for the rest of this year will be less rosy. Ad rates increased 118% but it appears marketers are taking it. Meanwhile autoplay ads could be up next. more »

MKR steals the night as grand final teams are revealed

MKR's Thalia and Bianca

As things start to hot up on My Kitchen Rules, Network Seven took out 37.2% of the free-to-air television audience share last night. more »

Nine announces The Voice start date

The Voice judges for 2014

Kylie Minogue and Will.I.Am will join Ricky Martin and Joel Madden on The Voice from 5 May as Nine announces season start date. more »

Carat promotes Fiona Harrop to head of digital

Harrop will lead the digital function at Carat's Sydney office. more »

Radio ratings: Kiis continues to climb while 2DayFM holds

Kiis 1065's Kyle and Jackie O TVC via Razor.

ARN's Kiis 1065 gained more ground in the second ratings survey of the year, picking up 1.2 points to maintain its lead in the FM stations with a 9.6% audience share. more »

CEO Harrison and commercial director Sigaloff in the Yahoo!7 harness

Former Fairfax sales honchos Ed Harrison and Paul Sigaloff have their feet under the table at Yahoo!7. Sigaloff started last week, Harrison officially starts today. more »

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