Telstra is trying to tackle scammers and rogue telemarketers in a campaign designed to get customers questioning who is on the other end of the line.
An information flyer called 'is it really Telstra calling' will be distributed to Telstra customers providing examples of what impersonators will say to customers on the phone. It will also clearly outline what authorised Telstra staff will say when they call as a point of comparison.
The campaign follows a spate of phone scamming targeting phone customers. In August, the telco said it had seen a four-fold increase in comments by customers mentioning phone scams over the last 12 months.
The flyer will be sent to six million customers between now and Christmas. It will be distributed using direct mail to customers with their bills, online at Telstra's website, via social channels and will also be promoted in the print and online versions of Smarter Business magazine.
Telstra director of cross-company complaints, Steve Bannigan, said increasing awarness is key to stopping people from successfully impersonalitng Telstra staff.
“We know our customers receive phone calls from people impersonating Telstra staff, who try to switch them to another telephone company, or try to gain access to their personal information. To help customers avoid purchasing an offer that is too good to be true, or falling victim to a telephone scammer, the information flyer provides advice so customers will know if it really is Telstra calling them," he said.
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