INVNT Group bolsters APAC team as it celebrates third birthday in the region

Paige Murphy
By Paige Murphy | 22 September 2020
 
L to R - Colin Burling Blake, Ee Chuan Fong (also known as Peanut), Tim Prosser.

INVNT Group has bolstered its team with several senior hires across its portfolio of brands in Asia-Pacific (APAC) as the business celebrates its third year in the region.

Ee Chuan Fong (also known as Peanut) has been appointed to the role of creative director for branded content studio and content marketing agency HEVĒ in APAC.

A former Volcom creative director turned filmmaker, Peanut has delivered branded content and content marketing campaigns for brands including Sass & Bide, Pure Blonde, SAP, Barton Perreira and Samsung.

In this newly created role, he is responsible for building out the Group’s HEVĒ offering throughout APAC, including driving the creative direction of all content and overseeing its production.

Colin Burling Blake has been appointed as director of strategic accounts for INVNT Group APAC.

Blake has held senior regional and global positions and advisory roles at brands including Nike, Coca-Cola, General Pants, MTV, Rdio Music and Viacom.

With broad strategic and business leadership skills across multiple sectors, he will leverage the experience gained over his 20-plus year career to provide solutions for potential and existing clients that utilise one, some, or all of the group’s portfolio of brands.

Tim Prosser also joins as senior graphic designer for global live brand storytelling agency, INVNT.

Prosser joins from DDB Sydney and has worked on digital, print and OOH campaigns for brands including Virgin Australia, Volkswagen, McDonald's and Westpac.

The agency’s ongoing growth has prompted the move to a larger space at The Chocolate Factory in Chippendale, the former home of MacRobertsons Confectionary Factory – the creators of Cherry Ripe, Freddo Frog and Old Gold chocolate.

Today also marks three years to the day that INVNT’s first employee in New York, Australian-born Laura Roberts launched INVNT in the APAC region.

In addition to the office move, over this period the agency has grown to 15 full-time staff complemented by an extensive freelancer and supplier network.

The experiential agency has delivered award-winning projects for clients including SAP, TEDxSydney and Xero, and expanded its offering with the launch of INVNT Group earlier in the year.

“We recognise the past six months have been incredibly challenging for all of us both professionally and personally, and we are very grateful to be in a position to relocate to larger premises and hire new talent," says INVNT Group APAC managing director Laura Roberts.

“These strategic hires will enable us to grow the group offering in APAC and diversify so that we provide not only engaging live physical and virtual experiences, but high-level brand strategy, branded content and content marketing, and consultative services around employee engagement.

"We recognise that transitioning to a through the line business is an important move not only due to COVID-19, but because more clients are seeking us out for integrated campaign solutions in the long-term.”

INVNT Group president and CEO Scott Cullather says the new hires represents an "exciting" move for the group and also marks its first official expansion of HEVĒ into APAC.

"With Peanut, Colin and Tim’s proven experience in helping globally renowned brands develop and implement effective through the line marketing strategies, I am confident we’ll continue to design and deliver smarter, faster, and more cost-effective solutions in the months and years to come," says Cullather.

“Decisions like these are always made with our clients in mind, and with INVNT Group our ultimate aim is to provide our services in better and faster ways, and in turn, deliver not only the best possible results, but value for money. Even as we grow, these values remain, and we’ll always be committed to operating as a big small agency.”

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