Advertising verification firm Integral Ad Science (IAS) is letting go of close to 10% of its global workforce as the coronavirus pandemic continues to impact advertising spend.
A spokesperson confirmed the move to AdNews, saying the business has a workforce of 700 people globally.
The American-owned adtech company is known for addressing issues around fraud, viewability, brand safety and TRAQ, a proprietary media quality score.
Brand safety has been in the spotlight recently with concerns that keyword blocking terms including "coronavirus" was hurting publisher revenue.
Industry association IAB Australia issued an urgent call for brands, agencies, ad verification firms and others in the digital advertising supply chain to stop blocking pandemic news.
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